02 Generative Research —
What walkability data can we use to provide customized walking experiences?
Each walker has specific needs. According to our literature research, we found that 87% of all the walkers can be divided into seven parts: commuters, shoppers, students, leisure walkers, food walkers, tourists, and runners. We finally got 32 needs and divided these needs into six categories: comfortable, convenient, enjoyable, efficient, safe, and relaxing.
According to these six categories, we researched the indicator specifics and calculation formula to figure out the relationship between walkability data and real-world context.
Walkability data and indicators can be used▼